For the past two seasons the Atlanta Hawks have used as their marketing campaign, "Now You Know." This all came about after the Hawks LOST a 7-game series to the Boston Celtics three years ago. Apparently someone in the Hawks marketing department thought losing a 7-game series was worth pounding their chest over. The real meaning, I'm guessing, is/was "now you know what we are all about....we play competitive basketball and can compete with the elite teams in the East." Again, this was two seasons ago....my how things have changed.
I think we can all agree, the Hawks need to re-evaluate the, "Now You Know" slogan, because after watching these past two post-seasons, the one thing we now know is it's time to make changes.
We know that the Hawks need a new coach. Mike Woodson has been here for 6 seasons. In professional sports, that's an eternity for a head coach. There is a reason for that too....most owners/general managers are quick to realize when a coach has overstayed his welcome. It usually happens around the 5-year mark. By that time, unless the coach is cranking out championships, most parties involved realize a new voice in the huddle is probably needed.
We know that Joe Johnson started thinking about free agency after the Milwaukee series. Looking completely overwhelmed in Game One vs. Orlando and shooting 4 for 11 for 10 points, Joe Johnson had had enough. Joe didn't care about being an Atlanta Hawk anymore. His body was on the court for Games Two and Three, however, his mind was in New York, Chicago, Miami, or any other place with way too much money to spend on such a mediocre playoff performer. Oh, and 'now we know' Joe doesn't really care what the Atlanta fans think about him.
We know that Mike Bibby is really over matched vs. any point guard under the age of 30.
We know that Josh Smith can mentally checkout of a game before the first TV timeout.
We know that Marvin Williams is stealing money from the Hawks.
We know that Al Horford continues to play out of position and may not sniff the All-Star game again until he is moved to power forward.
We know that Rick Sund now has the daunting task of retooling a franchise by replacing two critical pieces: the head coach, the top scorer.
Maybe next season the Hawks can launch their new campaign - "Now Without Joe." Or if they continue to start Bibby at point guard, perhaps they go with, "Now We're Slow." A while back, they went with, "Rise Up." Apparently that was a reference to the cost of season tickets.
It's clear changes must be made this summer. The Hawks ownership knows it. The general manager knows it.....and now you know it.
I think we can all agree, the Hawks need to re-evaluate the, "Now You Know" slogan, because after watching these past two post-seasons, the one thing we now know is it's time to make changes.
We know that the Hawks need a new coach. Mike Woodson has been here for 6 seasons. In professional sports, that's an eternity for a head coach. There is a reason for that too....most owners/general managers are quick to realize when a coach has overstayed his welcome. It usually happens around the 5-year mark. By that time, unless the coach is cranking out championships, most parties involved realize a new voice in the huddle is probably needed.
We know that Joe Johnson started thinking about free agency after the Milwaukee series. Looking completely overwhelmed in Game One vs. Orlando and shooting 4 for 11 for 10 points, Joe Johnson had had enough. Joe didn't care about being an Atlanta Hawk anymore. His body was on the court for Games Two and Three, however, his mind was in New York, Chicago, Miami, or any other place with way too much money to spend on such a mediocre playoff performer. Oh, and 'now we know' Joe doesn't really care what the Atlanta fans think about him.
We know that Mike Bibby is really over matched vs. any point guard under the age of 30.
We know that Josh Smith can mentally checkout of a game before the first TV timeout.
We know that Marvin Williams is stealing money from the Hawks.
We know that Al Horford continues to play out of position and may not sniff the All-Star game again until he is moved to power forward.
We know that Rick Sund now has the daunting task of retooling a franchise by replacing two critical pieces: the head coach, the top scorer.
Maybe next season the Hawks can launch their new campaign - "Now Without Joe." Or if they continue to start Bibby at point guard, perhaps they go with, "Now We're Slow." A while back, they went with, "Rise Up." Apparently that was a reference to the cost of season tickets.
It's clear changes must be made this summer. The Hawks ownership knows it. The general manager knows it.....and now you know it.
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